Delivering Your Message With Impact
About the Facilitator
Stacy Conrad is the Executive Director of Communications for Center Grove School Corporation.
About the Session
In today's fast-paced media landscape, effectively delivering your message is crucial for organizations and individuals alike. This workshop on media relations and impactful message delivery is designed to equip participants with the skills and strategies needed to navigate media interactions confidently and leave a lasting impression. Through interactive discussions, real-world examples, and practical exercises, attendees will learn how to craft compelling messages, engage with the media effectively, and ensure their message resonates with their target audience.
Learning Objectives
1. Understanding Media Dynamics: Participants will gain insights into the modern media landscape, including the role of traditional and digital media platforms, journalist expectations, and the impact of social media on news dissemination.
2. Crafting Compelling Messages: Attendees will learn techniques for distilling complex ideas into clear, concise messages that resonate with diverse audiences. They will understand the importance of storytelling, framing, and audience analysis in message development.
3. Media Engagement Strategies: Participants will explore best practices for engaging with the media, including how to pitch stories effectively, manage media inquiries, and build strong relationships with journalists and influencers.
4. Interview Preparation and Delivery: Through simulated interview scenarios, attendees will develop practical skills for preparing and delivering impactful media interviews. They will learn techniques for staying on message, handling difficult questions, and projecting confidence and credibility on camera or in front of a microphone.
5. Crisis Communication: Participants will understand the fundamentals of crisis communication and how to effectively manage media relations during challenging situations. They will learn strategies for responding promptly, transparently, and empathetically to crises while protecting their organization's reputation.
6. Measuring Impact: Attendees will discover methods for evaluating the effectiveness of their media relations efforts, including tracking media coverage, analyzing audience engagement metrics, and gathering feedback to refine messaging strategies over time.
For more details, contact Bea Northcott at bnorthcott@leadershipjohnsoncounty.org or 317.441.5295.
Date:
May 1, 2025
Time:
Noon - 1 p.m.
Cost:
$20
Location:
via Zoom
